ISOCO

Controlling Competition Effectively…

“Day by day, the web channel is becoming an increasingly important source of revenue for traditional enterprises, as well as the main source of online business. In e-business, product price and the positioning of sold goods are key elements to becoming the leading vendor of a product. Customer loyalty is very weak in e-business, and customers are just a click away from the competition.”

Track4Me is the iSOCO solution based on content add-on technologies and the Semantic Web that enables organizations to carry out permanent tracking in the virtual world. It is a competitive-intelligence or market-intelligence solution. It was designed for product managers and category managers and enables them to make decisions quickly, using reliable and fully updated criteria.

More information

Product Sheet - Track4Me

For an online store:
-	Analyse price and product availability in the competition’s digital store window.
-	Establishment of alerts and business rules in line with product price/availability changes.

For a consumer-goods manufacturer:
-	Analyse how the manufacturer sells its products online.
-	Make an exhaustive tracking of products sold by the competition.

Web 2.0 is taking off in an ever-growing world of blogs and forums where users post comments and assessments. Organizations in general should be aware of what is being said about them on the Internet, as a basis for improving their image and services. Track4Me Reputation includes a specific module for analyzing online evaluations, in order to be able to answer to the question ‘What are they saying about me? Track4Me is available under product license and as SaaS

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